Digital Marketing Manager

Company Description

Alstone has been a trusted leader in the cladding industry in India for over 21 years and is recognized as the nation's number one cladding brand. With over 500 channel partners and 16 offices across India, Alstone has successfully delivered more than 700 million square feet of metal composite panels (MCP). The company is committed to innovation, quality, and fostering growth through its extensive network and expertise.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business goals
Manage and optimize campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn and YouTube
Leverage AI tools for campaign optimization, audience targeting and performance enhancement
Use AI-driven insights for customer behavior analysis, personalization and predictive marketing
Oversee SEO, SEM, and website performance to improve visibility and traffic
Plan and execute social media strategies, including AI-assisted content creation and automation
Analyze campaign performance using tools like Google Analytics and AI dashboards to generate actionable insights
Collaborate with design, sales, and product teams for integrated marketing campaigns
Manage email marketing campaigns, automation workflows.
Track competitor activities and market trends.
Handle digital budgets and ensure maximum ROI

Key Requirements

3– 4 years of experience in digital marketing
Strong knowledge of SEO, SEM, PPC, social media and content marketing
Hands-on experience with tools like Google Analytics, Google Ads, Meta Ads Manager.
Familiarity with AI marketing tools
Understanding of marketing automation, data analytics, and AI-driven customer segmentation
Excellent analytical, communication and leadership skills
Creative mindset with attention to detail